Yopa Review

Yopa positions itself as a "full-service online estate agent," combining the cost savings of an online model with more personal service. When you list with Yopa, you're assigned a local expert who conducts accompanied viewings, provides market insights, and guides you through the sales process.

Unlike Purplebricks and some other online agents, Yopa doesn't require upfront payment. You pay their fixed fee only when your property sale completes or exchanges contracts (depending on your package choice). This significantly reduces your risk compared to pay-upfront models.

Your property is professionally photographed and listed on all major portals including Rightmove, Zoopla, and OnTheMarket. The local expert handles viewings, provides feedback, and assists with negotiations, offering a service level closer to traditional agents.

Yopa offers two main packages:

• Pay on Exchange: Around £1,890 - fixed fee payable when contracts exchange. If the sale falls through after exchange, you don't pay again for a new buyer.
• Pay on Completion: Around £2,490 - fixed fee payable only when the sale completes. If the sale falls through at any stage, you don't pay and can continue marketing.

Additional services available:

• Conveyancing (optional referral)
• Premium photography and drone footage
• Priority marketing placement

For a £300,000 home, you'd save around £2,000-£3,000 compared to a traditional agent charging 1.5% commission, while still getting accompanied viewings and personal service.

Yopa generally receives better service quality reviews than most online-only estate agents. Key service features include:

• Local Experts: Dedicated agents for your area who conduct all viewings
• Professional Photography: High-quality photos and floor plans included as standard
• Regular Communication: Weekly updates on viewing feedback and market activity
• Negotiation Support: Your local expert handles offers and negotiations
• Sales Progression: Support through to completion

Common praise points include responsive communication, professional viewings, and good negotiation skills. Some criticism focuses on limited availability in certain areas and occasional inconsistency between different local experts.

Yopa provides comprehensive marketing coverage:

• Listings on Rightmove, Zoopla, and OnTheMarket
• Professional photography with up to 30 images
• Floor plans and EPC included
• Virtual tours available on premium packages
• Social media promotion
• For Sale board (if desired)

The quality of property descriptions is generally high, with local experts having good knowledge of their areas. Marketing materials are produced quickly, typically within a few days of the initial appointment.

Yopa has built a solid reputation in the online estate agent space:

• Trustpilot: 4.5/5 stars (Excellent rating)
• Google Reviews: Generally positive (4+ stars in most areas)
• Common Praise: No upfront fees, professional service, responsive local experts, good value
• Common Complaints: Availability in some areas, occasional communication gaps, prices suggested can be optimistic

Yopa is registered with The Property Ombudsman and has received fewer complaints than many competitors. They're also backed by major investors and have a more stable business model than some online-only agents.